Meisner, Chet <br/><br/>
The complete guide to direct marketing :  creating breakthrough programs that really work /  [book] 
Chet Meisner 
 - Chicago, IL :  Kaplan Pub.,  c2006. 
 - xii, 266 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 247-248) and index. 
<br/><br/>Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking 
<br/><br/><label>ISBN: </label>9781419526930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .M44 2006