TY  - BOOK
TI  - Services management in Asia pacific : issues and challenges
SN  - 9789833827213
AV  - HD 9980.5 .S474
PY  - 2007///
CY  - Universiti Utara Malaysia
PB  - Universiti Utara Malaysia Press
KW  - Service industries
KW  - Management
KW  - Marketing
N1  - Conceptual understanding of services management -- Selected country prespectives -- Industry case studies -- Trends and integration
ER  -