Robinette, Scott <br/><br/>
Emotion marketing :  the Hallmark way of winning customers for life /  [book] 
Scott Robinette and Claire Brand ; with Vicki Lenz 
 - New York :  McGraw-Hill,  c2001. 
 - 247 p. :  ill 
<br/><br/>Includes bibliographical references (p. 233-237) and index 
<br/><br/><label>ISBN: </label>0071364145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer relations<br/>Consumer satisfaction
<br/><br/><label>LC Class. No.: </label>HF5415  / .R656