TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131202758 International ed.)
AV  - HF5415 .A735
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Kotler's name appears first on the earlier ed; Includes bibliographical references and index
ER  -