TY  - BOOK
AU  - Parker, Brian Thomas
TI  - This brand's for me : brand personality and user imagery based self-congruity
AV  - HD69.B7 .P374 2005
PY  - 0000///
CY  - 2005
PB  - 
KW  - Branding (marketing)
N1  - A Dissertation presented to the graduate school of the University of florida in partial fulfillment of the requirements for the degree of doctor of philosophy : University of Florida
ER  -