Parker, Brian Thomas <br/><br/>
This brand's for me : brand personality and user imagery based self-congruity/  [book] 
Brian Thomas Parker 
 - 2005 :  ,  . 
 - 98 p. 
<br/><br/>A Dissertation presented to the graduate school of the University of florida in partial fulfillment of the requirements for the degree of doctor of philosophy : University of Florida 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .P374 2005