Armstrong, Gary Marketing : an introduction / [book] Gary Armstrong, Philip Kotler - 9th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - 644, [I12] p. : col. ill. ISBN: 9780135153109 0135153107 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .A735 2009