TY  - BOOK
AU  - Malkewitz, Keven
TI  - The Effect of representational fidelity and product design quality on attitude toward the product and product recognition
AV  - HF5415.155 .M251
PY  - 0000///
CY  - 2000
PB  - 
KW  - Product management
N1  - A Dissertation presented to the Department of Marketing and the Graducate School of the University of Oregon in partial fulfillment of the requirements for the degree of doctor of philosophy
ER  -