Malkewitz, Keven <br/><br/>
The Effect of representational fidelity and product design quality on attitude toward the product and product recognition/  [book] 
Keven Malkewitz 
 - 2000 :  ,  . 
 - 152 p. 
<br/><br/>A Dissertation presented to the Department of Marketing and the Graducate School of the University of Oregon in partial fulfillment of the requirements for the degree of doctor of philosophy 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.155  / .M251