TY  - BOOK
AU  - Pillai, Kishore Gopalakrishna
TI  - Accuracy, confidence, and calibration of consumer knowledge: roles of product type, product involvement, and general self-efficacy
AV  - วพ HF5415.3 .P637 2005
PY  - 2005///
CY  - กรุงเทพมหานคร
PB  - 
KW  - Consumer behavior
N1  - A dissertation submitted to the department of marketing in partial fulfillment of the requirements for the degree of doctor of philosophy
ER  -