Pu, Lai De <br/><br/>
Ying xiao guan nian yu zhan lue /  [book] 
Lai De, Pu 
 - 2nd ed 
 - Beijing :  Zhong guo ren min da xue,  2005. 
 - 785 p. 
<br/><br/><label>ISBN: </label>7300064884 9787300064888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P54 2005