Chan pin guan li :  Product management 
Donald R Lehmann; Russell S Winer; Liyuan Wei; Xiangyang Huang 
 - Beijing :  Beijing da xue chu ban she,  1998. 
 - 411 pages :  illustrations ;  26 cm 
 - Quan Mei zui xin gong shang guan li quan wei jiao cai xi lie. .
<br/><br/><label>ISBN: </label>7301039603 
<br/><br/><label>LC Class. No.: </label>HF1379  / .T164