Moore, Geoffrey A.,  1946- <br/><br/>
Crossing the chasm :  marketing and selling disruptive products to mainstream customers /  [book] 
Geoffrey A. Moore ; with a foreward by Regis McKenna 
 - New York :  HarperBusiness,  c1999. 
 - xxi, 227 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0060517123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--High technology<br/>High technology--Marketing<br/>Technological innovations--Marketing
<br/><br/><label>LC Class. No.: </label>HF5439.H54  / M66