Relationship marketing :  perspectives, dimensions and contexts /  [book] 
Tracy Harwood, Tony Garry, Anne Broderick 
 - London :  McGraw-Hill,  c2008. 
 - xxii, 242 p. :  ill. 
<br/><br/><label>ISBN: </label>9780077114220 0077114221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .H343