TY - BOOK AU - Johnston,Mark W. AU - Marshall,Greg W. TI - Relationship selling SN - 9780070172470 AV - HF5438.25 .J655 2010 PY - 2010/// CY - Boston PB - McGraw-Hill/Irwin KW - Selling KW - Relationship marketing KW - Customer relations N1 - Includes bibliographical references and indexes ER -