Gamble, John

Essentials of strategic management : the quest for competitive advantage / [book] John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2011. - xxxi, 557 p. : ill xii, 266 p. : ill

Includes index

9780078137143 (alk. paper) 0078137144 (alk. paper) 9780071220811 00712081X


Strategic planning
Business planning
Competition
Strategic planning--Case studies

HD30.28 / .G353 2011