TY  - BOOK
AU  - Meisner,Chet
TI  - The complete guide to direct marketing: creating breakthrough programs that really work 
SN  - 1419526936
AV  - HF5415.126 .M44 2006
PY  - 2006///
CY  - Chicago, IL
PB  - Kaplan Pub.
KW  - Direct marketing
N1  - Includes bibliographical references (p. 247-248) and index; Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking
ER  -