Futrell, Charles M. <br/><br/>
Fundamentals of selling :  customers for life through service /  [book] 
Charles M. Futrell 
 - 11th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2009. 
 - xxxiv, 648 p. :  ill. (some col.) 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071285445 007128544X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling