TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0071283323
AV  - HD30.28 .P338 2009
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -