Pearce, John A. <br/><br/>
Formulation, implementation, and control of competitive strategy /  [book] 
John A. Pearce II, Richard B. Robinson, Jr. 
 - 11th ed. 
 - Boston :  McGraw-Hill,  2009. 
 - 456 p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071283323 9780071283328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Strategic planning--Case studies
<br/><br/><label>LC Class. No.: </label>HD30.28  / .P338 2009