Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning /  [book] 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 4th ed 
 - Boston :  McGraw-Hill,  c2009. 
 - xxv, 678 p. :  ill., charts 
<br/><br/><label>ISBN: </label>0071263438 9780071263436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .D993 2009