Services marketing :  integrating customer focus across the firm /  [book] 
Alan Wilson...(et.al) 
 - Boston :  McGraw-Hill,  2008. 
 - xxiii, 623 p. :  ill. 
<br/><br/><label>ISBN: </label>0077107950 9780077107956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .S491