Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm /  [book] 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
 - 5th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2009. 
 - xxviii, 708 p. :  ill 
<br/><br/><label>ISBN: </label>0071263934 9780071263931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z48 2009