TY  - BOOK
AU  - Nash,Edward L.
TI  - Direct marketing: strategy, planning, execution 
SN  - 0071352872
AV  - HF5415.126 .N37 2000
PY  - 2000///
CY  - New York
PB  - McGraw Hill
KW  - Direct marketing
N1  - Includes index
ER  -