Nash, Edward L. <br/><br/>
Direct marketing :  strategy, planning, execution /  [book] 
Edward L. Nash 
 - 4th ed. 
 - New York :  McGraw Hill,  2000. 
 - xxxii, 600 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071352872 9780071352871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .N37 2000