TY  - BOOK
AU  - Larreche,Jean-Claude
AU  - Gatignon,Hubert
TI  - Markstrat 3: the strategic marketing simulation 
SN  - 00538880899
AV  - HF5415.125 .L37
PY  - 1997///
CY  - Australia
PB  - Thomson
KW  - Marketing
KW  - Management
ER  -