Larreche, Jean-Claude <br/><br/>
Markstrat 3 :  the strategic marketing simulation /  [book] 
Jean-Claude Larreche, Hubert Gatignon 
 - Australia :  Thomson,  c1997. 
 - xv, 209 p. :  ill. 
<br/><br/><label>ISBN: </label>00538880899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .L37