TY  - BOOK
AU  - De Chernatony,L.
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands 
SN  - 0750646144
AV  - HD69.B7 .D42
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Trademarks
KW  - Product management
ER  -