De Chernatony, L. <br/><br/>
From brand vision to brand evaluation :  the strategic process of growing and strengthening brands /  [book] 
Leslie de Chernatony 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  2002. 
 - 293 p., [20] p. of plates :  ill. (some col.) 
<br/><br/><label>ISBN: </label>0750646144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Trademarks<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .D42