TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Essentials services marketing: concepts, strategies & cases 
SN  - 0030288924
AV  - HD9980.5 .H699 2001
PY  - 2006///
CY  - Australia
PB  - Thomson /South-Western
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -