Hoffman, K. Douglas <br/><br/>
Essentials services marketing :  concepts, strategies & cases /  [book] 
K. Douglas Hoffman, John E.G. Bateson 
 - 2rd ed. 
 - Australia :  Thomson /South-Western,  c2006. 
 - xxi, 569 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030288924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H699 2001