Schiffman, Leon G. <br/><br/>
Consumer behavior /  [book] 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1991. 
 - xxiii, 680 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131728598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Motivation research (Marketing)<br/>Diffusion of innovations
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .S29 1991