Kotler, Philip,  1931- <br/><br/>
Marketing management /  [book] 
Philip Kotler, Kevin Lane Keller 
 - 11th ed. 
 - Upper Saddke River, N.J. :  Prentice Hall Pearson education international,  c2003. 
 - 706 [130] p. :  col. ill. 
<br/><br/><label>ISBN: </label>0130497150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K874 2003