David, Fred R. Strategic management : concepts and cases / [book] Fred R. David - 9 th ed - Upper Sadle River, N.J. : Pearson/Prentice Hall, c2003. - xxi, 461 p. : chiefly col. ill., col. map ISBN: 0131123726 Subjects--Topical Terms: Strategic planning--Case studiesStrategic planning LC Class. No.: HD30.28 / .D249 2003