Finnegan, David Jesse <br/><br/>
Implementing CRM :  from technology to knowledge  [book] 
Davud Finnegan ; Leslie P. Wilcocks 
 - NJ :  John Wiley & Sons,  c2007. 
 - xiii, 327 p. :  ill. 
<br/><br/><label>ISBN: </label>97800470065266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .F563 2007