Shimp, Terence A. <br/><br/>
Integrated marketing communications :  advertising and promotion  [book] 
Terence A. Shimp 
 - 8th ed. 
 - Australia :  South-Westernl,  2010. 
 - xx, 668 p. 
<br/><br/><label>ISBN: </label>9780324665314 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>0324665318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S556 2010