TY  - BOOK
AU  - Conley,Chip
AU  - Friedenwald-Fishman,Eric
TI  - Marketing that matters: 10 practices to profit your business and change the world 
SN  - 9781576753835
AV  - HF5414 .C752
PY  - 2006///
CY  - San Francisco, CA
PB  - Berrett-Koehler Publishers
KW  - Social marketing
KW  - Social responsibility of business
N1  - Includes bibliographical references (p. 183-192) and index
UR  - http://www.loc.gov/catdir/toc/fy0704/2006008841.html
UR  - http://www.loc.gov/catdir/enhancements/fy0712/2006008841-d.html
ER  -