Marketing that matters : 10 practices to profit your business and change the world / [book]
Chip Conley, Eric Friedenwald-Fishman
- San Francisco, CA : Berrett-Koehler Publishers, c2006.
- x, 202 p. : ill
- The social venture network series .
Includes bibliographical references (p. 183-192) and index
9781576753835
Social marketing Social responsibility of business