Customer relationship management (BM0169)/  [book] 
School of Business Management Nanyang Polytechnic 
 - Singapore :  Pearson Education Sounth Asia,  c2006. 
 - iv, 459 p. :  ill 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9810676670 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .C987