Advertising :  principles and effective IMC Practice /  [Book] 
William Wells...[et.al] 
 - Singapore :  Pearson, Prentice-Hall,  2007. 
 - 650 p. 
<br/><br/><label>ISBN: </label>9780131676602 0131676601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .A964