TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
TI  - Essentials of contemporary advertising
SN  - 9780071106276
AV  - HF5821 .A74E 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references (p. 506-521) and indexes
ER  -