Arens, William F. <br/><br/>
Essentials of contemporary advertising /  [book] 
William F. Arens, David H. Schaefer 
 - Boston :  McGraw-Hill Irwin,  c2007. 
 - xxviii, 558 p. :  ill. (chiefly col.), map 
<br/><br/>Includes bibliographical references (p. 506-521) and indexes 
<br/><br/><label>ISBN: </label>9780071106276 0071106278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .A74E 2007