TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing planning: a global perspective 
SN  - 0077104188
AV  - HF5415.13 .H722
PY  - 2006///
CY  - Maidenhead
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index
ER  -