Hollensen, Svend <br/><br/>
Marketing planning :  a global perspective /  [book] 
Svend Hollensen 
 - Maidenhead :  McGraw-Hill Education,  c2006. 
 - xix, 455 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0077104188 9780077104184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H722