TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 0273678396
AV  - HF1416 .H722 2004
PY  - 2004///
CY  - Harlow, England
PB  - Prentice Hall, Prentice Hall
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -