Hollensen, Svend <br/><br/>
Global marketing :  a decision-oriented approach /  [book] 
Svend Hollensen 
 - 3rd ed. 
 - Harlow, England :  Prentice Hall,  Prentice Hall,  2004. 
 - xxxix, 717 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273678396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .H722 2004