VanGundy, Arthur B.

Getting to innovation : how asking the right questions generates the great ideas your company needs / [book] Arthur B. VanGundy - New York : AMACOM, c2007. - xvii, 270 p. : ill.

Includes bibliographical references (p. 261-264) and index

Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas

9780814408988 (hardcover) 0814408982 (hardcover)


Creative ability in business
Creative thinking
Organizational change
Problem solving

HD53 / .V359