TY  - BOOK
AU  - Cates,W.R.
TI  - Don't keep me a secret: proven tactics to get more referrals and introductions 
SN  - 9780071494540 (alk. paper)
AV  - HF5438.25 .C366
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Business referrals
N1  - Seven deadly referral mistakes : are you making them? -- What's in it for you? -- Become a student of the referral game -- Tactics and strategies to get more referrals -- Get great prospects calling you -- Tap into the power of social prospecting -- Plant referral seeds now, reap referrals later -- Leverage your value by asking for referrals -- Get introduced and show your appreciation -- Create your networking sales force -- This book is worthless, unless
ER  -