Ulrich, David,  1953- <br/><br/>
Leadership brand :  developing customer-focused leaders to drive performance and build lasting value /  [book] 
Dave Ulrich, Norm Smallwood 
 - Boston, Mass. :  Harvard Business School Press,  c2007. 
 - xiv, 270 p. 
<br/><br/>Includes bibliographical references (p. 241-247) and index. 
<br/><br/>Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand 
<br/><br/><label>ISBN: </label>9781422110300 (hardcover : alk. paper) 1422110303 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership<br/>Executive coaching<br/>Organizational learning
<br/><br/><label>LC Class. No.: </label>HD57.7  / .U44