Dunne, Patrick M.

Retailing / [book] Patrick M. Dunne, Robert F. Lusch - 6th ed. - Mason, OH : Thomson/South-Western, c2008. - xxiii, 552 p. : col. ill.

Includes bibliographical references and indexes

9780324364378 0324364377 9780324362794 (hbk. : student ed.) 032436279X (hbk. : student ed.)


Retail trade

HF5429 / .R478 2008